Exploring consumer behaviour 2024 today
Exploring consumer behaviour 2024 today
Blog Article
This informative article goes over a number of factors impacting consumer behaviour in 2024.
Like in many different years through out history, there has been many factors that have resulted in consumer behaviour change this year, factors that affect exactly how we as individuals act as consumers. For merchants, exploring how has consumer behaviour changed over the years can be a great way to guarantee that their upcoming products will be prosperous with their desired audiences, enabling them to comfortably understand that they will be able to reach profit during the course of the approaching financial year. One of the most significant factors to influence consumer behaviour in recent years has to be social media, the online platforms that have gained immense popularity among both Gen Z and Millennial audiences in recent times. In the last few years, a short video sharing platform has become an exceedingly prevalent way for retailers to directly sell their items to their target markets, with some brands creating exciting offers and product packages only available on the platform. As we happen to be in a time when the market reach of social media is not really expected to decrease anytime soon, we imagine the fund that partially owns Walgreens Boots will be interested to see exactly how other retail companies continue steadily to make full use of social media shopping in the many months ahead.
For brands, acknowledging the importance of consumer behaviour has never been so important, as it is a brilliant way for brand names to ensure that they are talking to their target audience in the most effective way possible. In recent years, many brands have been focusing on changing consumer behaviour in retail and evaluating the factors that have affected behaviour in the past several years. At a moment of time when tales of rising ocean levels and unpredictable weather patterns are coming to be a regular element of news reporting, it is unsurprising that so many consumers are deciding to shop much more conscientiously as a method of reducing their own carbon footprints. As a result, various consumers have become even more mindful with regards to shopping, opting to only back brands that have made their ethos on sustainability extensively known. Various other consumers have made the conscious effort to shop second hand, resulting in numerous retailers updating their product plan of action as a result. With the issue of global climate change not set to go away completely anytime soon, we envision the hedge fund which owns Waterstones and the fund that partially owns Amazon are likely to be intrigued to see just how sustainability continues to be a factor that impacts consumer behaviour.
With a new economic year about to commence, we imagine many brands will be being attentive to consumer behaviour change examples as a method of guaranteeing that their product strategy is ultimately fit for purpose. One of greatest factors set to effect consumer behaviour this year has to be the fact that consumers really like shopping with brand names that have invested hugely into developing technological innovations like artificial intelligence and virtual reality, something that is unsurprising in an exciting time for the new rapidly developing technologies.